Corporate reward programmes can benefit every department in your organisation.

More than 80% of consumers say they want more flexible or personalised ways to earn - and redeem - rewards, according to a Deloitte Industry Insight Report. Likewise, a PwC survey on the best personalised reward experiences shows that 43% want a loyalty programme with flexible awards.

With their fantastic ROI, corporate reward programmes are much more than a typical budget item. That's because well-designed rewards and incentives can be a driver of sales growth, while at the same time increasing the productivity of your employees. Over time, it's an investment that pays for itself.

The ability to offer prospects a gift or prepaid card for attending a sales demo or pitch meeting is a must-have tool for your reps. It gives sales teams more opportunities to get in front of prospects and less time wasted on no-shows.

The ability to offer prospects a gift or prepaid card for attending a sales demo or pitch meeting is a must-have tool for your reps. It gives sales teams more opportunities to get in front of prospects and less time wasted on no-shows.

Considering that less than a quarter (23.9%) of sales mailings are opened by recipients and that 18 calls are required to connect with a buyer over the telephone, according to Gartner, incentives to attend pay off.

Offering discounts or a compelling reward with purchase can help accelerate the sales cycle and encourage those on the fence to close the deal. In fact, 73% of consumers believe that rewards offer greater savings than other promotions. It can also help to create more loyal customers who will come back and spend more money.

To fill the sales pipeline with more leads, rewards are increasingly being used. The addition of budget-friendly digital rewards to your existing marketing campaigns can often be more effective than traditional branded merchandise incentives.

It's no secret by now that engaged employees who are properly rewarded and recognised are more likely to be loyal to their employer. The Society for Human Resource Management (SHRM) reports that the average cost per new hire is nearly $4,700. Contrast that with the cost per employee of your company's reward programmes and you have all the evidence you need.